Why Gen‑AI Strategy Is the Key to Business Model Innovation in 2025
By Jane Chew, AI & Strategy Coach | 10xAI Business Consulting
Only 1% of companies say they’re mature in AI use. Yet most are investing heavily. The disconnect? Many are focused on automating workflows instead of transforming how their businesses create, deliver, and capture value.
1. Gen-AI Should Redesign the Model—Not Just the Task
A Harvard Business Review article warns that focusing on productivity alone misses the transformational opportunity of Gen-AI.
- Shift from service delivery to outcome-based pricing
- Leverage AI agents to deliver predictive insights and 24/7 advisory
- Reimagine value creation beyond human-only effort
2. AI Governance + Leadership = Scalable Value
McKinsey’s 2025 report found that companies seeing true AI ROI do 3 things well:
- Redesign operations to integrate AI fully
- Appoint senior leaders to oversee governance
- Align AI tools with strategic KPIs
MIT Sloan adds that external partnerships and diagnostics also help scale safely and fast.
3. Malaysian SMEs Are Ready—But Need Adapted Models
According to The Edge Malaysia:
- 86% of local SME leaders feel confident using AI agents
- Malaysia has launched national AI ethics guidelines (AIGE)
- SMEs are using AI to expand capacity—not just cut costs
Jane’s Point of View
“AI isn’t just a tool—it’s a business design mechanism. When clients ask me how to use AI, I ask them: What kind of business becomes possible because of it? That’s when transformation begins.”
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