10xAI & Supertype.ai: Empowering Malaysian SMEs with AI Strategy & Automation

By Jane Chew, Founder and AI Strategy Coach – 10xAI Business

Why We Started 10xAI Business

Many Malaysian SMEs are left behind in the AI revolution—not due to lack of talent, but due to a lack of strategic guidance. That’s why we started 10xAI Business—to empower businesses to rethink, reposition, and automate using AI not as a trend, but as a tool for long-term value.

What Makes 10xAI Different

We are not tool-pushers. We start with strategy, using our AI Business Health Check and Business Model Innovation frameworks to align your AI investments with real business goals. Once your direction is clear, we then identify suitable AI systems to support your execution— which are built in collaboration with Supertype.ai.

Who is Supertype.ai?

Supertype.ai, led by Samuel Chan, Supertype.ai is a prominent AI consultancy in Asia, specializing in AI implementation, analytics, and data science for leading organizations. They offer pluggable APIs for AI development, with services including financial AI agents and incubation programs .

Clients include the Indonesia Stock Exchange, Bank Indonesia, and more than 250 regional companies in finance, manufacturing, and healthcare.

What We Do Together

10xAI: Defines your AI strategy, business model roadmap, and KPI alignment
Supertype: Implements AI-powered systems such as LLM-based workflows, automation, and data reporting engines

We’ve helped SMEs go from manual reporting to AI-powered, real-time insights using systems like Supertype Summary, saving hundreds of hours monthly.

Looking Ahead

Our goal for the next 5 years is clear: to make Malaysia and Southeast Asia the most AI-ready region for SMEs. With our dual focus on strategy and execution, we are building a regional ecosystem of AI-powered experts and businesses ready to thrive in the digital economy.