About 10xAI Business

About 10xAI Business | AI Strategy Consulting & Business Model Innovation (Malaysia)
About 10xAI Business

Human × AI: Strategy First, Technology Second

10xAI Business Consulting Sdn Bhd is a Malaysia-based AI strategy consulting and business model innovation firm. We help organizations and leaders future-proof their business by aligning strategy, innovation, and AI.

10xAI Business grew from a belief that AI should be a tool for empowerment—not replacement.
Act now, not to be disrupted.

Leaders collaborating on AI strategy with 10xAI Business

Our Story

Founded by Jane Chew, a 10X Strategy Coach with 30 years of experience across corporate leadership, loyalty marketing, and entrepreneurship, 10xAI Business started with a simple conviction: AI should amplify human judgment and creativity.

Jane’s path spans database marketing at OgilvyOne and consulting for global brands, to building one of Malaysia’s early digital publishing businesses. After rediscovering purpose in coaching, she created 10xAI Business to merge strategic clarity with practical AI adoption.

Jane Chew, Founder of 10xAI Business
Jane Chew
10X Strategy Coach & Founder, 10xAI Business
“AI is an enabler. People and strategy drive the outcomes.”

What We Do

Consulting, training, and certification to turn AI into measurable business outcomes.

AI Business Compass™

A practical diagnostic that assesses business readiness across eight pillars: Strategy, Market, Revenue Model, Operations, Sales & Growth, Financials, Technology & AI, and Leadership.

  • Rapid assessment & clarity on priorities
  • Actionable roadmap with quick wins and guardrails
  • Follow-up consulting & implementation options

Workshops & Training

Hands-on programs for leaders and teams to apply AI responsibly and effectively—without hype.

  • AI Business Model Innovation
  • AI-Ready Leadership & Governance
  • AI for Business Leaders (productivity & growth)
  • HR Transformation with AI

Expert Certification

The 10xAI Experts pathway equips consultants, trainers, and coaches to deliver AI-enabled services with confidence and ethics.

  • Curriculum, practicum, and portfolio
  • Positioning & go-to-market support
  • Community & collaboration

Consulting Services

From strategy to execution: positioning, turnaround plans, AI integration roadmaps, and investor readiness.

  • Moat & value proposition refinement
  • Operating model & workflow automation
  • Measurement, governance, and change management

Our Frameworks

Proprietary models to make AI practical, safe, and scalable.

PRISM Prompt Framework™ CORF Model AI Business Compass Wheel Human-in-the-Loop Guardrails Data & IP Protection

Note: ACE Framework has been intentionally excluded to keep our approach focused on PRISM, CORF, and Compass-based execution.

Who We Work With

We partner with SMEs and corporate leaders across Malaysia and Southeast Asia, as well as midlife professionals transitioning into AI-enabled coaching, consulting, and training.

SME Owners & Founders C-Suite & Functional Leaders HR & L&D Teams Consultants & Coaches Investors & Associations

Recognition & Partnerships

Featured

  • Malaysia SME Magazine – “Beyond the Hype: How AI Becomes a Real Business Asset.”
  • Invited speaker: AI Salon KL, WTC KL AI Leadership Workshops, BNI Chapters

Accreditation

Programs delivered by an HRDC-accredited trainer. Contact us to confirm claimable courses for your organization.

Frequently Asked Questions

What is 10xAI Business?

10xAI Business is an AI strategy consulting and business model innovation firm that helps leaders align strategy, innovation, and AI to create measurable results.

What services do you offer?

AI strategy consulting, the AI Business Compass diagnostic, workshops and training, and expert certification for consultants, trainers, and coaches.

Who do you work with?

SMEs and corporate leaders across Malaysia and Southeast Asia, and midlife professionals building AI-enabled expert businesses.

Are your programs HRDC-claimable?

Selected programs are delivered by an HRDC-accredited trainer. Contact us to review your eligibility and next steps.

How do we get started?

Book a discovery call or complete the AI Business Compass for a tailored, prioritized roadmap.