PRISM Prompt Framework™ (ThriveX Proprietary)
| Letter | Element | Explanation |
|---|---|---|
| P | Problem / Purpose | What challenge are you solving or what goal are you pursuing? |
| R | Role | Who should the AI act as? (e.g., strategist, product manager, analyst) |
| I | Instruction / Task | What exactly should the AI do? (action to take or insight to give) |
| S | Structure / Format | What format should the answer be in? (e.g., table, bullet points, step-by-step) |
| M | Milestone / Measure | What is the desired result or how will success be evaluated? (Outcome) |
🔍 How to Use the PRISM Prompt Framework™
Craft smarter prompts. Unlock better AI results.
PRISM = Problem • Role • Instruction • Structure • Milestone
The PRISM Prompt Framework™ is your go-to method for writing clear, focused, and outcome-driven prompts—especially for business, innovation, and strategic decision-making.
✅ 1. P = Problem / Purpose
What challenge are you solving, or what outcome do you want?
Start by identifying the pain point, opportunity, or goal you’re trying to achieve. This sets the stage and gives your AI prompt context and direction.
Use phrases like:
“I want to…”
“I’m stuck with…”
“The challenge is…”
🔹 Example Inputs:
- “I want to validate my business idea.”
- “I’m struggling to optimize my pricing model.”
- “The challenge is scaling without increasing cost.”
✅ 2. R = Role
Who should the AI act as to give the best perspective?
Choose an expert or professional identity. Assigning the right “voice” ensures responses are aligned with the insights you need.
Use this format:
“Act as a [role]…”
🔹 Sample Roles to Choose From:
Business Model Strategist • CEO • CFO • CMO • CHRO • COO • CTO
Investor • VC • Board Member • Consultant • Advisor • Analyst
Lawyer • Banker • Accountant • Coach • Trainer • Recruiter
Growth Hacker • Market Researcher • Pricing Strategist • Culture Specialist
Digital Transformation Expert • Fundraising Expert • Leadership Coach
✅ 3. I = Instruction / Task
What specific task should the AI perform?
Define the action. Choose from these 5 categories of task verbs based on what you want to achieve:
🤷 Analyze & Assess
Audit, Identify, Analyze, Review, Compare, Evaluate, Validate, Diagnose, Investigate, Forecast
✨ Create & Build
Generate, Create, Draft, Build, Develop, Design, Structure, Write, Visualise, Document
⚖️ Strategy & Planning
Recommend, Suggest, Plan, Prioritise, Align, Rebuild, Simplify, Strategize, Outline, Organise
♻️ Improve & Optimise
Improve, Optimise, Redesign, Streamline, Upgrade, Fix, Enhance, Restructure, Transform, Systemize
💬 Communication & Execution
Translate, Summarize, Present, Document, Explain, Convert, Respond, Report, Facilitate, Brainstorm
🔹 Example Input:
“Help me compare two pricing models for my online course.”
“Suggest a plan to restructure our sales team.”
✅ 4. S = Structure / Format
How do you want the response delivered?
Clarity comes from structure. Tell the AI exactly how to present its answer—choose a format that supports faster understanding or decision-making.
You can also reference well-known business frameworks to shape the output.
Popular Formats:
- Table • Matrix • Flowchart • Checklist
- Funnel • Timeline • Roadmap • SWOT Analysis
- Report • Tracker • Step-by-step Process
- FAQ Format • Script • Email Draft • Internal Memo
- Slide Format • SOP Structure • Storytelling
- Before & After • Option A vs B • Risk vs Reward
- Problem vs Solution • Quick Win vs Long-Term Win
Famous Business Frameworks:
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitation, Solution)
- FAB (Features, Advantages, Benefits)
- 7Ps of Marketing
- Business Model Canvas (BMC)
- Value Proposition Canvas
🔹 Example Input:
“Give the response in a table with columns: Option / Benefit / Risk.”
“Format the response using the AIDA model: Attention, Interest, Desire, Action.”
✅ 5. M = Milestone / Measure of Success
What result or transformation do you want from this prompt?
Be outcome-driven. Define what success looks like—this helps AI align its output with your business goals.
Possible Milestones & Outcomes:
Awareness • Trust • Conversion • Visibility • Traffic
Clarity • Differentiation • Impact • Speed • Execution
Roadmap • Focus • Retention • Performance • Scalability
Engagement • Development • Productivity • Collaboration
Solution • Recruitment • Feedback • Transformation • Experience
🔹 Example Input:
“It should help me clarify my product strategy and prepare for launch.”
“I want to walk away with a prioritised 30-day execution plan.”
🌟 Final Example Prompt Using PRISM:
“The challenge is choosing a monetization model for my edtech platform. Act as a business strategist. Suggest 3 monetization options and compare their pros and cons. Format the response in a 3-column table: Option / Description / Pros & Cons. It should help me select the most profitable model to test this quarter.”
